Monday, April 22, 2013

Urban Migration in India - A Business Opportunity


Urban migration in India, it's a story of dreams and a saga of the land of opportunities. It's the story of three youngsters Mathew, Shalini and Tikaram.

Mathew grew up in Trichur, a small town in central Kerala. Like any teenager of his age, from a family of lower middle class government servant parents, Mathew had two career options when he cleared his standard 10th exams; a doctor or a engineer. The wise man in the town made his life simple; the former will get him his first salary when is 29 and the later will get his first salary at 21. He chose engineering. Cut to 6 years later, he lands up in Bangalore the Silicon Valley of India. Cut to 2 years further, Mathew is in a de-addiction enter trying to get out of his alcoholism.

Shalini grew up in Aurangabad, a small town in Bihar. Her parents worked as domestic helps at an affluent family. She was lucky among her friends to get the affection her "Malkin" who supported her education and she completed a vocational course to be a beautician. On completion of the course, she packed her bags with the hopes of her family to the city of dreams, Mumbai. Cut to 4 years later, Shalini is one of the "reputed" escorts in suburban Mumbai. Cut to 2 years further, Shalini is jailed for immoral traffic and drug peddling.

Tikaram grew up in Perbing, a village in Sikkim. He was not as lucky as Mathew or Shalini with his childhood education. The day he had a mustache, the elder of the village entrusted him to Bolaram, who works as a security in Gurgaon. Cut to 4 years later, Tikaram works as a security in a residential complex in Gurgaon. He shares a room with 3 other men in the basement of the apartment. The room stinks of beedi and cockroaches tickle Tikaram in his sleep. He frequents a brothel for his needs and cooks his dinner. Cut to 2 years further, the village elder entrusts Tikaram with Ram Bahadur, who just got his mustache.

These three youngsters represent the unlucky many that took bold steps to their dreams, but lost out in between. The story of shining India gave us a good amount of people who made their dreams and I acknowledge that. The stories of Mathew, Shalini and Tikaram are very different when we read it. But all the three represents one common issue; that of Urban Migration for which India needs to find a sustainable solution. That's where my thought of a business proposition comes in.

India has one of the best rural administration networks in the world (the adjective best applies only to the network). The network is one that could be easily leveraged. The idea is to set up a venture which structures Urban Migration, by merging the best of executive search and organized migration. The idea anchors on a 3 point agenda:

1. Provide a credible database, filtered at source for the quality and efficiency of the potential candidate to e prospective employers.

2. Provide a platform for registering for employment at the district head quarters level, proving their credibility and sourcing professional coaching for the possible employment avenues, setting expectations and identifying pitfalls.

3. Provide a searchable record base for all employment details and track their future progress or subsequent movement.
One of the biggest issues to be tackled (apart from the typical red tape issues) is the bridging the skill gap for the rural markets; especially the soft skills. The revenue model would be built similar to the typical career and placement industry. Like minded people could reach out @ jubilant@gmail.com.